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Business, Marketing & Money

Leveraging CRM for Customer Retention: Why Selling to Existing Customers is More Effective Than Acquiring New Ones

July 5, 2026April 11, 2023 by Eric Johnson

Acquiring new customers is often seen as the primary goal for businesses seeking growth. However, it’s essential not to overlook the value of selling to existing and past…

Categories Business, Marketing & Money

Striking the Right Balance: How to Effectively Reach Out to Your Contact List

July 5, 2026April 11, 2023 by Eric Johnson

A well-maintained contact list is a valuable asset for any business or organization. However, striking the right balance when reaching out to your contacts can be a challenging…

Categories Business, Marketing & Money

Underpromising and Overdelivering: A Key to Success

July 5, 2026April 10, 2023 by Eric Johnson

Introduction In today’s competitive business environment, it’s crucial to not only meet but exceed customer expectations. One effective strategy for achieving this goal is the practice of underpromising…

Categories Business, Marketing & Money

The Importance of Cleaning Your Email List: Necessary Information, Best Practices, and the Role of AI

July 5, 2026April 8, 2023 by Eric Johnson

Maintaining a clean and accurate email list is crucial for businesses and organizations that rely on email marketing to reach their target audience. A well-managed email list leads…

Categories Business, Marketing & Money

Turning Fires into Opportunities: Managing Crises and Building Customer Loyalty

July 5, 2026April 6, 2023 by Eric Johnson

In the business world, “putting out fires” is a common metaphor for addressing urgent and unexpected problems. While dealing with these issues can feel overwhelming, it’s important to…

Categories Business, Marketing & Money

Walking in Your Customer’s Shoes: Empathizing and Developing Solutions to Their Problems

July 5, 2026April 6, 2023 by Eric Johnson

Understanding and empathizing with your customers is a crucial aspect of developing successful products and services that cater to their needs. By putting ourselves in our customers’ shoes,…

Categories Business, Marketing & Money

Minimal Time, Maximum Success: Launching a Side Business with Limited Availability

July 5, 2026April 6, 2023 by Eric Johnson

In today’s fast-paced world, many individuals are interested in starting a side business but struggle to find the time to devote to it. While the time investment required…

Categories Business, Marketing & Money

ABC – Always Be Closing: The Art of Effective Salesmanship

July 5, 2026April 6, 2023 by Eric Johnson

The world of sales is a competitive and challenging landscape, where success depends on a combination of skills, strategies, and perseverance. One of the most famous sales mantras…

Categories Business, Marketing & Money

The Art of Effective Thinking: Simplifying Complexity for Greater Success

July 5, 2026April 5, 2023 by Eric Johnson

Being a successful thinker often means finding ways to communicate complex ideas in a manner that is easy for others to understand. The key lies in simplifying complex…

Categories Business, Marketing & Money

The Power of Confidence in Public Speaking: Reinforcing Familiar Ideas and Inspiring Action

July 5, 2026April 5, 2023 by Eric Johnson

Public speaking is an essential skill that can have a profound impact on the lives of individuals and communities. Contrary to popular belief, most public speaking involves reminding…

Categories Business, Marketing & Money
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© 2026 Eric Johnson • Articles written with the assistance of AI (ChatGPT)
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