The Hallmark Formula: How High-Volume, Good-Enough Work Wins
Hallmark Christmas movies are a cultural phenomenon. They never win Academy Awards, yet they draw millions of loyal viewers every holiday season. The plots are predictable, a big-city…
Business, Marketing & Money
Should You Run Similar Businesses Targeting Different Market Segments?
In the world of business, some companies master the art of targeting multiple consumer segments by running similar operations at different price points. Take Trader Joe’s and Aldi,…
Make It Easy for People to Give You Money
In business, getting paid is one of the most critical steps to success. Yet, many businesses unintentionally make it harder than it needs to be for customers to…
Balancing the Bare Minimum and Excellence: The Key to Winning and Retaining Clients
When it comes to client relationships, there’s a clear distinction between keeping your current clients happy and attracting new ones. Retaining clients often requires meeting a baseline level…
Offering Multiple Options vs. a Single Option: Which Is Better for Digital Products and Services?
When selling digital offerings like coaching programs, online courses, or memberships, deciding how to structure your offerings can make or break your success. Should you offer multiple options…
Cooking and Entrepreneurship: Are Recipe Followers Less Likely to Be Entrepreneurs?
Cooking and entrepreneurship might seem like unrelated activities, but they share surprising parallels. Both involve creativity, problem-solving, and the ability to adapt to changing circumstances. This raises an…
How to Start a Google My Business Business
Google My Business (GMB) is a powerful tool for businesses to enhance their online presence and connect with customers. With millions of small businesses needing help to optimize…
Customer Reviews: Where and How to Ask for Them
For businesses that rely on customer feedback to build trust and attract new clients, reviews are invaluable. They showcase your expertise, provide social proof, and give potential customers…
Harnessing the Power of Webinars: Using Surveys to Gather Attendee Insights
Webinars have become a cornerstone for education, engagement, and marketing. But beyond sharing knowledge or showcasing expertise, webinars present an often-overlooked opportunity: gathering valuable insights about your attendees.…
Tom Sawyer’s Genius Strategy: How to Get Others to Do the Work
Mark Twain’s The Adventures of Tom Sawyer features a memorable moment of creativity and persuasion. Faced with the dreaded task of whitewashing a fence, Tom Sawyer turns the…