Eric Johnson When selling digital offerings like coaching programs, online courses, or memberships, deciding how to structure your offerings can make or break your success. Should you offer multiple options…
The question of whether to have a fallback plan – or Plan B – has long been debated. Some argue that having a backup plan is essential for…
The phrase “drinking the Kool-Aid” has become a shorthand for describing someone who goes all in on an idea, belief, or movement – often to the point of…
The phrase “trust, but verify,” famously used by Ronald Reagan during arms negotiations, encapsulates a cautious approach to trust. It suggests that while we should extend trust to…
The question of whether it’s better to have loved and lost than never to have loved at all is one of life’s great debates. Immortalized in Alfred Lord…
The phrase “flying by the seat of your pants” conjures images of daring pilots navigating the skies without instruments, relying on instinct and feel to steer their way…
Cooking and entrepreneurship might seem like unrelated activities, but they share surprising parallels. Both involve creativity, problem-solving, and the ability to adapt to changing circumstances. This raises an…
There’s a fascinating theory about animals and their response to danger or uncertainty. When confronted with something unfamiliar – like a car’s headlights or an unknown path –…
When a chapter of our life is coming to an end – whether it’s the end of a career, a move to a new city, or even the…
One of the most fundamental rules of improv comedy is simple: Just go with it. Instead of saying “no” or questioning a suggestion, improv performers build on what…